Search Principle builds precision tools for Google Ads and SEO — free to use, built for practitioners who want to see what standard platforms miss.
Every tool is built around a single principle: surface the data that standard platforms bury, miss, or get wrong.
Each tool is scoped to one job and does it properly. No dashboards you never use, no metrics that don't matter to your actual work.
Core functionality is free, always. Upgrade only when you need higher limits, saved history, or team access. No credit card to get started.
Built and maintained by practitioners. When Google removes match types or changes how Shopping feeds work, the tools reflect it. No legacy cruft.
New tools launch regularly. Sign up for early access to try each one free for 30 days before it goes to paid tiers.
Paste a keyword list and instantly format for Broad, Phrase, and Exact match. Updated for 2026 — no deprecated BMM. Free, no account needed.
Monitor up to 10 keywords on Google for free. Weekly tracking with position history and movement alerts. Upgrade for daily checks and more keywords.
Enter any URL and get a full on-page diagnostic — broken links, missing tags, duplicate content, page speed, and 100+ structural factors.
Input your services and get the top keywords to target, complete with search volume, CPC, and competition data pulled directly from Google's data.
Analyse your product feed against Google's current requirements. Surface missing attributes, image issues, and disapproved items before they cost you.
Identify link prospects by analysing the backlink profiles of your top-ranking competitors. Find gaps they have that you don't yet.
New tools go to the early access list first — free for 30 days before paid tiers apply. No spam, just a single email when something new is ready.
No spam. Unsubscribe at any time. We email when tools launch, not daily.