Search Principle

Keyword Match Type Wrapper

Paste your keywords, select your match types, and get correctly formatted output for Google Ads — updated for 2026. Modified broad match modifier (+keyword) has been removed as it no longer exists.

Modified Broad Match Modifier (+keyword) is deprecated — not included

Keywords Input 0 keywords

Match Types

Broad Match

running shoes london

Phrase Match

"running shoes london"

Exact Match

[running shoes london]

Input Separator

Transforms

Convert to lowercase

Remove duplicates

Trim whitespace

Paste your keywords above and click Wrap Keywords →

2026 Match Types

Broad "Phrase" [Exact] +BMM

Modified Broad Match was deprecated by Google in 2022. Any tool still showing it is outdated.

How Broad Works Now

Broad match in 2026 uses Smart Bidding signals to match queries — it's no longer "match anything." Format is just the keyword as-is, no operators needed.

CSV Export

Formatted bulk upload CSV coming soon to the Search Principle platform. Sign up at searchprinciple.com for early access.