The short version: we collect your email address if you sign up for early access. We use it to tell you when new tools launch. We don't sell it, share it with advertisers, or send you anything else. That's it.
Search Principle Ltd is a company registered in England and Wales (company number 16968514). We operate the website at searchprinciple.com and the tools available under that domain.
For any privacy-related questions, contact us at hello@searchprinciple.com.
We currently collect the following personal data:
Our free tools (including the Keyword Match Type Wrapper) run entirely in your browser. No data you enter into any tool is transmitted to our servers or stored anywhere.
We use your email address for one purpose only:
We will not use your email to send marketing unrelated to Search Principle tools, share it with third parties for their marketing purposes, or sell it under any circumstances.
We process your email address on the basis of consent — you provided it voluntarily by completing our signup form. You can withdraw that consent at any time by unsubscribing (every email we send includes an unsubscribe link) or by emailing us directly.
To operate our signup form and store submissions, we use the following third-party services:
We do not currently use any analytics tools, advertising trackers, or cookies on this website.
We retain your email address until you unsubscribe or ask us to delete it. If you request deletion, we will remove your data from our records and request removal from any third-party processors within 30 days.
Under UK GDPR you have the right to:
To exercise any of these rights, email us at hello@searchprinciple.com and we will respond within 30 days.
If we make material changes — for example, if we introduce analytics, advertising, or new data collection — we will update this page and revise the date at the top. We will not retroactively change how we use data already collected without seeking fresh consent.